UNDERSTANDING THE PROCESS
Make sure to review comparables of recently sold homes in your neighborhood. As your agent, we'll provide you with a Comparative Market Analysis (CMA), which takes into consideration home details, days on the market, and final sale price.
It’s hard to put aside your emotional attachment to your home, but when selling your home, it’s a must. Look around at what else is selling around the same price. Objectively, are these homes worth more or less than yours?
There’s a difference between “How much can I list my house for?” and “How much can I sell my house for?” Sometimes, especially in big seller’s markets, sellers list their homes for an attractively low asking price, in hopes of driving up the eventual sales price with a bidding war.
While this strategy can work, there’s always a risk of the financing falling through on your highest-priced offer, especially if your home doesn’t end up appraising for the offered amount. When that happens, you’ve jeopardized lower offers, and potential buyers may wonder if there’s a flaw in your home that made your deal fall through.
When evaluating offers, always look carefully at all aspects of each offer before deciding which to accept — there are more factors than just the price offered.
Putting yourself in the shoes of potential buyers is definitely a helpful thing to do when selling your home.
It's important to try and help home buyers visualize what it would be like if they were living there.
Performing things like decluttering and depersonalizing will help make the house feel more like an open concept where the buyer can envision themselves there versus making the buyer feel like it's your home.
Simple repairs, touch-ups, and even landscaping will help bring the attractive curb appeal to your home and entice buyers before they set foot inside.
Amazing photos, videos, and marketing visuals help with bringing attention, but what helps seal the deal is really making the buyer feel at home once they step inside.
Buyers purchase through emotion, so it's important for us to do all that we can to tug at the heart strings of buyers to help them fall in love with the home.
SELLING YOUR HOME
Put simply, staging means preparing the home for a potential buyer — or "setting the stage," if you will. It involves redecorating, rearranging furniture, cleaning and other aesthetic strategies to present the home in the best possible light. The goal is to make the home as appealing as possible to the most potential buyers.
Staging sometimes includes bringing in new furniture to help give a modern and updated feel to the home. This is all handled by professional staging companies that bring in all the furniture and design the home so that it sells.
Though, it may not always be necessary to replace all of the furniture, you should consider accessorizing or doing simple styling to the space.
This means a stager will bring in small accent pieces like flowers, books, artwork, etc. to help tie everything together.
Again, the main purpose of staging is to give potential home buyers that "WOW" factor when they step inside your home.
We want to give them every reason why they should purchase and show them that the home is the right choice for them.
There's no commitment required on your part for the initial meeting. It will be educational and help you identify your next steps.
Your agent will provide a market analysis, which will help you set an asking price.As difficult as it may be, it's important to review the market analysis and consider your home price objectively.
View your home through the eyes of the buyer and ask yourself what you'd expect. Your agent will offer some useful and helpful suggestions.
When everything is in place your agent will put your home on the market. It's critical you make it as easy as possible for potential buyers to view your home.
If everything goes well, a buyer (and most often the agent who represents them) will present your agent with an offer.Your agent will present the benefits and risks of each offer. You will have the opportunity to either accept or counter based on its merits.
At this point, you and the buyer have agreed to all of the terms of the offer and both parties have signed the agreement.
While under contract the buyer will work with their mortgage provider to finalize the loan and perform other due diligence.
This is the transfer of funds and ownership. Depending on when the buyer moves into the home you will need to be all packed up and ready to move.